Sales Promotion Campaign - Olla
Fictional condom campaign presented to the Sales Promotion subject at Escola de Comunicaçoes e Artes (ECA/USP)
This project is a fictional campaign to the brazilian condom brand Olla, presented to the Sales Manager class at Escola de Comunicações e Artes (ECA/USP - 1/2014).
Promotional Totem at store: "Camisinha Machine"
Each Promotional Totem carries these capsules with a condom inside
Package with Promotional Coupon: each coupon gives to its owner an amount of points. After scanning the QR Code the points are stored in an already created account and can be used to earn discounts in many products.
Promotional coupon sample
The 204Olla Game works as an experience consumer-brand where the first will know new products of the brand while having fun with the famous 2048 game. The tiles are identical to the product mix packages.
These combo-package was designed to create a new way of buying: an assorted pack with different kinds of condoms, even some flavours and textures that are not still being sold. This way the customer will be encouraged to try new products even before they are released, and when they are released he will most likely buy it.
The second combo package aims to a diferent target: it comes with a premium underwear and some assorted condoms.
This poster is about a campaign to the sales force. It states that if a sales force team earns the best sales results in a trimester, it will receive a travel with all-included (flying tickets, resort and food). The campaign is called Vender por Prazer (Selling for Pleasure) and its target is to encourage the local sales force to make all efforts to be the best in the country, increasing sales numbers.